Privacy Notice

AJF Financial Services, Inc. (AJF), registered investment adviser, strongly believes in protecting the confidentiality and security of information we collect about you. This notice refers to AJF by using the terms “us,” “we,” or “our”. This notice describes our privacy policy and describes how we treat the information we receive (“Information”) about you.

Why We Collect and How we Use Information:

We collect and use Information for business purposes with respect to our business relationships involving you. These business purposes include evaluating a request for products or services, administering our products or services, and processing transactions requested by you. We may also use Information to offer you other products or services we provide.

How We Collect Information:

We get most Information directly from you. The Information that you give us when applying for our products or services generally provides the information we need. If we need to verify Information or need additional Information, we may obtain Information from third parties. Information collected may relate to your finances, employment, avocations or other personal characteristics as well as transactions with us or with others.

How We Protect Information:

We treat Information in a confidential manner. Our employees, registered representatives and investment adviser representatives acting on our behalf are required to protect confidentiality of Information. These representatives may access Information only when there is an appropriate reason to do so, such as to administer or offer our products or services. We also may maintain physical, electronic and procedural safeguards to protect Information; these safeguards comply with all applicable laws. Employees, registered representatives and investment adviser representatives are required to comply without established policies.

Information Disclosure:

We may disclose any Information when we believe it necessary for the conduct or our business, or where disclosure is required by law. For example, Information may be disclosed to others to enable them to provide business services for us such as, performing general administrative activities for us and assisting us in processing a transaction requested by you. Information may also be disclosed for audit or research purposes; or to law enforcement and regulatory agencies, for example, to help us prevent fraud. Information may be disclosed to others that are outside AJF, such as companies that process data for us or companies that provide general administrative services for us. We make other disclosures of Information as permitted by law.

Information may also be shared with our affiliates so that they may offer you their products or services. We may also provide Information: (i) to certain non-affiliates, such as marketing companies, to assist us in offering our products and services to you, and (ii) to nonaffiliated financial services companies with which we have a joint marketing agreement, for example, an agreement with another broker-dealer or registered investment adviser to enable us to offer you certain of its products or services. We do not make any other disclosures of Information to other companies who may want to sell their products or services to you. For example, we will not sell your name to a catalogue company. We may disclose any Information, other than a consumer report or health Information, for the purposes described in this paragraph.

Access to and Correction of Information:

Generally, upon your written request, we will make available Information for your review. Information collected in connection with, or in anticipation of, any claim or legal proceeding will not be made available. If you notify us that the Information is incorrect, we will review it. If we agree, we will correct our records. If we do not agree, you may submit a short statement of dispute, which we will include in any future disclosure Information.

Further Information:

In addition to any other privacy notice we may provide, a recently enacted federal law established new privacy standards and required us to provide this summary of our privacy policy. You may have additional rights under other applicable laws. For additional information regarding our privacy policy, please write to us at 708 Third Avenue, Suite 2011, New York, NY10017.


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The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by Advisor Launchpad to provide information on a topic that may be of interest. Advisor Launchpad is not affiliated with the named representative, broker-dealer, state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

*Securities offered through American Portfolios Financial Services, Inc. (APFS) Member FINRA/SIPC. Investment Advisory Services offered through AJF Financial Services Inc. an SEC Registered Investment Advisor which is not affiliated with APFS.